Clarity. Momentum. Possibility.
Kulkarni Inc. represents thoughtful decisions and forward progress. The identity should feel confident, approachable and enduring.
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One name. One clear signature.
A rounded geometric K beside the wordmark KULKARNI INC. The K alone is the compact signature for a favicon, social avatar or slide corner. Introduce the full name before relying on the symbol.
Compact K
Rules for consistent use
- Clear space: at least half the symbol height on every side.
- Minimum size: 24 px for the symbol, 160 px for the horizontal lockup. Verify at actual size.
- Approved versions: ink on ivory, ivory on ink, blue K with ink wordmark.
- Avoid: stretching, rotation, shadows, gradients inside the mark, or changing the K's proportions.
Avatar and favicon
Social profiles use the K on a consistent solid background. The favicon uses a slightly larger K for legibility at 16 px.
Purposeful color.
Keep most surfaces ivory or white. Blue is the primary accent, coral marks selected highlights, green is used sparingly. Use ink text on coral and green.
Contrast, measured
Ink on ivory 15.3:1 · ink on green 7.0:1 · ink on coral 5.1:1 · white on blue 4.7:1. Ivory or white text on coral is only 3.0:1, so coral buttons carry ink text. Blue on ivory is 4.45:1 and blue on lavender 3.8:1, just under AA for small text: use blue on white, or for large text, icons and the K, and underline small blue links.
Gradients are subtle lavender-to-pale-blue and sit behind content only.
Bold type.
Big ideas. Clear direction.
Thoughtful decisions. Lasting progress.
Fallback: system-ui, sans-serif. Both families are free on Google Fonts.
56-80 px desktop hero, 36-44 px mobile. Large, short, left aligned.
16-18 px at 1.5-1.65 line height. Avoid long uppercase passages.
Max width 1200 px, 24 px grid gaps, 20 px mobile padding, 12 px card radius, 8 px spacing steps.
One focal point.
Use enlarged crops of the K, diagonal forms and occasional circles. Gradients stay subtle and sit behind the content. Give each composition one clear focal point.
"We bring clear thinking to complex decisions."
Headline
Build what comes next.
Supporting line
Thoughtful decisions. Lasting progress.
Tone
Direct, considered, optimistic. Describe concrete actions and outcomes. Avoid unsupported claims such as "industry-leading" or "guaranteed returns".
These lines are proposed copy; availability and trademark clearance have not been checked.
Brand in use.
Bold headline, concise introduction, one clear action.
Wordmark on ivory; oversized K on the reverse.
Neutral backgrounds, large headings, one accent per slide.
K symbol with a consistent solid background.
Full company name, the person's role and contact details.
Responsive, accessible, semantic headings, visible keyboard focus, reduced-motion support, WCAG AA contrast.
Take the assets.
Logo kit (ZIP)
Every SVG and PNG logo, K symbol, tile and favicon, plus the design tokens.
Download ZIPDesign tokens
Use these exact values as the website source of truth.
--ink #202124
--ivory #FAF9F6
--blue #2678BB
--coral #F25D78
--green #6BBE45
--lavender #E9E4FFThe visual board in the guide is a concept reference. The logos here are redrawn as vectors. No name, slogan or logo has been cleared or confirmed registrable; see the PDF for planning notes.